4 major mistakes that make your art invisible online

by | Feb 7, 2017 | Strategy, Traffic

Have you ever wondered if you’re missing out on career opportunities because your art isn’t reaching a wider audience? If no one sees your latest work, the opportunities out there will be given to other artists who have made their work accessible. Follow the tips below, and you’ll increase your likelihood of your art being seen and shared by your peers, curators, magazine editors, grant juries etc., which will help create new opportunities for your artistic career. And if you want action-packed info, then download our free 4-page visibility workbook to learn about all 4 major roadblocks to your site’s visibility, and start increasing your audience right now.

Step 1: create a website you can manage and update yourself

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When I started creating websites, we were all doing static, hard-coded pages. They were fixed and rigid, like solid marble sculptures. Any changes to the websites needed to be implemented by a developer. But the web has changed a lot in a very short time, and websites can now be built using software that let’s you implement the changes you want directly to your website, no coding needed. Need to change some text? Update an image? Add a project? It’s all possible now, and best of all: it’s free.

I see a lot of websites these days that are still hardcoded, which is a huge mistake for an artist creating new work regularly. You shouldn’t have to pay a developer to add new content to your website, instead you should get your developer to create an easily updatable website for you, and teach you how to manage it yourself. You’ll save a lot of money on the long run, and your art’s visibility will increase tenfold.

If you want to learn more about self-managed websites, content management systems and how to use them, then download our free Visibility Workbook for Artists

Step 2 : Dramatically decrease your site’s loading time

Ever wondered why your site takes a long time to load? It’s most probably due to the size of your images, which is a common issue for artists’ websites. The good new is that you can you’re your pictures’ exceptional quality and also reduce their size to decrease loading time. How do you do that?

1. Optimize your images’ width and height

Consider the width of the image you’re loading on your website, and the width of the image actually appearing on your website. If the width of the image you load is 2400px, but the width of the image appearing on the site is only 1200px, then it means your browser needs to load a huge 2400px image and resize it before it gets displayed. Resize the original image and give it a width of 1200px to avoid this common mistake. (Tip: to find the image width on your browser, right click on the image and click inspect. When you hover over the image, the dimensions will appear)

2. Use an image-editing tool to optimize your image resolution

Always work on a copy of your image. Save the original version so that you can always start over if you make any mistakes you can’t undo. When you’re done, put the original version and the optimized version next to each other and compare them to make sure you haven’t diminished the image’s visual quality. Pay special attention to any text you may have on your image, which becomes unreadable if the resolution is too low.

How did you score ? Do you want to know more ?

If you learned some valuable stuff from this article, want to get more hands on details on the two steps outlined above, or are curious to know what other two mistakes your website could be making right now, then download our free Visibility Workbook for Artists. You’ll learn quite a lot from this awesome resource, including :

Lesson 1

How to build a website you can easily update yourself, and learn how to manage it.

Lesson 2

Optimizing your images – size and resolution – to fit perfectly in your browser and minimize loading time.

Lesson 3

Get familiar with search engines. Tell them who you are and who you’re looking to connect with, update them on your status and your projects and they’ll help create new opportunities for your career.

Lesson 4

How to build your audience. Some of your visitors may not want to collaborate with you right now, but chances are that they will in the future. Ask for their information and send them notifications of your upcoming shows, new work etc. Don’t let these opportunities pass you by.

We hope this tool will help you develop your visibility as an artist. If it has or if you have any questions about it, leave a comment below !

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