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SEO

Attracting qualified local traffic to your website

What is SEO ?

 

SEO, which stands for “search engine optimization », is the process of getting traffic from the search results on search engines. It is one of the triggers of success for small businesses. When your website is ranked highly on a search engine for specific keywords in you area, you will see your traffic sky rocket.

Good SEO requires a thorough understanding of how search engines work, and which parameters to play on in order to get the results you deserve. We will help you execute this stage of the project by performing a site audit, and working on such items as keywords, code, site architecture, authority, link building, content and social media. If we’ve built your site from step 1, then you can rest assured that the parameters that are implemented during the site’s construction such as architecture and code have been designed with an SEO oriented approach that guarantees results.

How do we go about it ?

 

To properly manage your SEO, we will first conduct a site audit, determine the key factors to work on and key performance indicators, and start working consistently on your on-site and off-site SEO.

Wireframe example

Site Audit

To start off, we will perform a site audit to identify and analyse your SEO practices. From intimate things such as your html header titles to the larger aspects of your business environment, we will conduct a thorough study of the state of your website. We will then build goal oriented key performance indicators that will enable us to track the improvement in your site’s results throughout our work.

SEO management

SEO management

Thanks to our site audit, we now know where to concentrate our efforts and how to measure our impact. The process of SEO management is a long one, and results may not appear for several months during which we will spend a dedicated amount of time making your site rank high among search results. This process is an iterative one, and we will consistently refer back to our indicators and goals in regular reports to assess the success of your site. Once we have achieved our goal, our aim is to leave you with a thorough understanding of what it is you need to do to keep your success levels high.

Want to know more about SEO management  ?

 

Wireframe example

On-site SEO

On-site SEO is the management of parameters related to your web pages that will affect your ranking in search engine results. Among these parameters, you will find :

  • Content quality and depth
  • Keyword selection and accuracy
  • Trending topics
  • Media content
  • Adaptability to mobile devices
  • Loading time
  • URLs
  • User safety
  • Meta descriptions
  • Title tags
  • Data structure
  • Header tags and keywords
Design example

Off-site SEO

Off-site SEO is interested in the parameters that influence your site’s success but are not actually located in your web pages. Among these, we will help your ranking by analysing and working on :

  • Site authority
  • Engagement and bounce rate
  • Identity verification
  • Ad density
  • Link building and quality
  • Geolocation
  • Reputation on social networks
  • Activity

Project Update !

 

Have you asked us to do your site audit and manage your SEO ? Are you seeing your results improve progressively ? Well done, you’ve now nearly achieved your project of creating a successful website.. But wait, there’s more ! Check out web analytics below.

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Web analytics

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